What is statistically significant data? One of the very first things I learned while working at Social Fulcrum in South Boston, MA was the importance of statistically significant data in marketing and advertising. I have always understood how to calculate conversion rates and find the better performer but I was unaware of this “stat-sig” concept.…
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(Note: Some of the links below are outdated. For updated eCommerce statistics please read this article by Supplygem.com: https://supplygem.com/ecommerce-statistics/) According to Statista, global e-commerce sales increased by about 20% in each of the past 4 years. E-commerce retail sales in 2017 in the U.S. have shown substantial, continued growth, with 3rd quarter 2017 sales up…
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WordPress used to be my Kool-Aid. Every website project I was involved with started off with heading to ThemeForest.net to pick out a new template for my company or client. After five years of being a loyal WordPress advocate and fan, I am ready to break up with the content management system. So, why the…
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